Market Development Grant

Discover opportunities to grow your business

Last Updated:
November 5, 2025
FUNDING

Up to MYR 300K

Maximum Award

DEADLINE

Open year-round

Funding round period

FUNDING

Not specified

Intensive Program

AUDIENCE

Startups

Target Business

Program Overview

Objective:

  • MDG is a reimbursable grant introduced in 2002 to assist Malaysian exporters in promoting Malaysian-made products and services globally.
  • It aims to support export activities and enhance Malaysia's presence in international markets.

Target Beneficiaries:

  • Malaysian Small and Medium Enterprises (SMEs)
  • Professional Service Providers (sole proprietors or partnerships)
  • Trade and Industry Associations, Chambers of Commerce, Professional Bodies
  • Co-operatives

The grant has a lifetime limit of RM300,000 per beneficiary.

Eligible Activities for Funding:

Physical Events:

  • Participation in international trade fairs or exhibitions (local and overseas)
  • Participation in Trade & Investment Missions (TIM) or Export Acceleration Missions (EAM)
  • Participation in international conferences held overseas
  • Listing fees for Malaysian products in overseas supermarkets, hypermarkets, retail centers, or boutique outlets

Virtual Events:

  • Participation in virtual international trade fairs (local or overseas)
  • Participation in B2B meetings related to virtual trade investment missions and export acceleration missions

Application Process:

  • Applications and claims must be submitted online via MATRADE’s website or through the MADANI Digital Trade Platform (madanitrade.com).
  • Applicants must register or log in to the MADANI platform to apply.
  • Submission deadlines for claims are within 30 calendar days after the event or activity date.
  • Reimbursements are subject to government fund availability.

Key Features:

  • Supports both physical and virtual promotional activities.
  • Encourages Malaysian SMEs and professional service providers to expand export markets.
  • Provides financial assistance to reduce the cost burden of international marketing and promotion.
  • Facilitates participation in global trade events and market access initiatives.
  • Managed by MATRADE with dedicated support and a secretariat for inquiries.

For detailed guidelines and application, visit the MADANI Digital Trade Platform at madanitrade.com or contact the MDG Secretariat at +603-6207 7066.

The program is designed to boost Malaysia’s export competitiveness through strategic market development support.

Program Benefits

Expert Mentorship

1-on-1 guidance from industry leaders

Growth Analytics

Advanced tracking and optimization tools

Network Access

Connect with 500+ program alumni

Launch Support

6-month post-program implementation assistance and ongoing support

Non-repayable Grant

Market Entry Support

Export Assistance

Export Development

Networking Opportunities

Advisory Support

Program Details

Program Type

Export Promotion

Project Duration

Not specified

Industry Focus

Startups

Location

Malaysia

Official Website

Visit Website

Funding Use

Market Expansion
Export Activities
Marketing & Sales

Difficulty

Intermediate

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