Pilot Scheme for Characteristic Local Tourism Events

Objectives:

• Provide funding support for staging, marketing, and promotion of visitor-targeted events.
• Focus on events related to arts, culture, festivals, dining, and sports that embody unique Hong Kong characteristics.
• Diversify Hong Kong’s tourism product offerings.
• Attract local and overseas media coverage.
• Increase visitor arrivals.
• Enhance visitors’ travel experience in Hong Kong.

Target Beneficiaries:

• Hong Kong-registered non-profit organizations.
• Eligible applicants include bona-fide local non-profits such as sports or non-governmental organizations, arts associations, or chambers of commerce.
• Applicants must be the event organizers.

Event Requirements:

• The event must incorporate Hong Kong’s local characteristics or unique attributes.
• Expected onsite attendance of at least 5,000 people, with at least 10% being non-local visitors.
• Total event cost must be no less than HK$2 million (excluding in-kind sponsorship).
• The event should attract local and overseas media coverage, raise Hong Kong’s international profile, create branding impact, and attract visitors specifically for the event.

Application Process:

• Applicants submit proposals for events to be held in Hong Kong between 1 November 2020 and 31 December 2021.
• The applicant must be the event organizer and meet all eligibility and event criteria.

Key Features:

• Funding support covers event staging, marketing, and promotion.
• Emphasis on events that showcase Hong Kong’s unique cultural and local characteristics.
• Aims to boost tourism by creating distinctive, attractive events that appeal to both local and international visitors.
• Encourages media exposure and branding to enhance Hong Kong’s tourism image.

This scheme is designed to support and promote tourism events that highlight Hong Kong’s unique local culture and characteristics, thereby enriching the city’s tourism landscape and attracting more visitors through well-organized, high-profile events.